We are creating the personalized automated driving experience that you can trust

The Vision & Mission

We are taking a different view of automated driving

Humans are diverse. We may not notice, but we have different expectations when it comes to comfort and preferences. When there is a gap between expectation and experience, we’re uncomfortable. With the inevitable growth and proliferation of autonomous vehicles, the failure to recognize this fundamental reality can significantly affect consumer adoption. BRAIQ closes that gap so that your car learns to drive just the way you prefer. This personalization not only increases passenger comfort but also increases trust in automated driving technology.

How it Works

Artificial intelligence with human intuition

Equipped with BRAIQ, self-driving cars also consider the humans inside the vehicle to determine how to drive. Existing interior sensors collect biometric information about passenger comfort as the vehicle travels, based on acceleration, braking, steering, etc. This data is aggregated and analyzed securely in the cloud. The result of this process is an A.I. whose driving style is responsive to a passenger’s comfort. Thus, BRAIQ adds an essential layer of Emotional Intelligence on top of Artificial Intelligence.

The Design Impact

We’re pioneering an invisible technology, with endless design possibilities

Invisible Car Technology

Invisible Tech

We focus on the integration of unobtrusive sensor hardware and machine learning software to optimize passenger comfort without requiring any active input.

Platform Integration

Platform Integration

We believe in creating flexible tech that can work within the constraints of existing automated and semi-automated driving platforms.

Novel Design Applications

Novel Design Possibilities

Incorporating smart sensor technology into the functional form of a vehicle opens up new possibilities for the design of the automated travel experience.

The Market Potential

We are disrupting a market full of disruptive technology

Billions of dollars are being spent to develop self-driving cars as part of the next transportation revolution. At BRAIQ, we believe that the focus on human experience is paramount for realizing the dream of autonomous travel. The opportunity for a new paradigm of personalized automated travel is undeniable, and BRAIQ is leading the way.

20 Million

Fully autonomous vehicles on the road by 2025

$4 Billion

of funding promised for autonomous driving research over the next 10 years by the Federal administration

$140 Billion

Market value for connect car technologies by 2021

The Development Roadmap


Tailored personalization of the behavior of current ACC systems | SAE level of autonomy: 1-2



A next-generation automated lane keep assist that works in conjunction with pACC, along with the personalization of other driver assist systems | SAE level of autonomy: 1-3


Big-data tool to rapidly assesses the subjective experience of ride quality in an autonomous vehicle without extensive user clinics | SAE level of autonomy: 3-5



Comprehensive personalization of the driverless experience. | SAE level of autonomy: 4-5

Beta Launch

We launch a software module for seamless and robust assessment of emotional experience in automotive environments.

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EEG and cars

Realities of Brain-Computer Interfaces for the Automotive Industry: Pitfalls and Opportunities

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eM3 Launch (beta)

eM3 module launched for beta testing

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Braiq @ CES 2018

Meet us in Vegas!

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Transportation revolutions to #doMoreFaster

CEO’s opinion piece

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The self-driving landscape

Medium article by our intern

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Braiq + PlugAndPlay

We are among the top 2%

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IEEE Computer

Braiq publishes paper in IEEE Journal ‘Computer’

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World Mobility Leadership Forum

Braiq exhibits at the first world mobility leadership forum

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Braiq selected for TechStars accelerator program

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Our work is supported by…


Our presence

BRAIQ New York
25 Broadway
9th FL
New York, NY 10038
BRAIQ Detroit
2000 Brush Street
Ste 201
Detroit, MI 48226-2269

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site designed & developed by Oliver Pearce