We are creating the personalized automated driving experience that you can trust
The Vision & Mission
We are taking a different view of automated driving
Humans are diverse. We may not notice, but we have different expectations when it comes to comfort and preferences. When there is a gap between expectation and experience, we’re uncomfortable. With the inevitable growth and proliferation of autonomous vehicles, the failure to recognize this fundamental reality can significantly affect consumer adoption. BRAIQ closes that gap so that your car learns to drive just the way you prefer. This personalization not only increases passenger comfort but also increases trust in automated driving technology.
How it Works
Artificial intelligence with human intuition
Equipped with BRAIQ, self-driving cars also consider the humans inside the vehicle to determine how to drive. Existing interior sensors collect biometric information about passenger comfort as the vehicle travels, based on acceleration, braking, steering, etc. This data is aggregated and analyzed securely in the cloud. The result of this process is an A.I. whose driving style is responsive to a passenger’s comfort. Thus, BRAIQ adds an essential layer of Emotional Intelligence on top of Artificial Intelligence.
The Design Impact
We’re pioneering an invisible technology, with endless design possibilities
We focus on the integration of unobtrusive sensor hardware and machine learning software to optimize passenger comfort without requiring any active input.
Novel Design Possibilities
Incorporating smart sensor technology into the functional form of a vehicle opens up new possibilities for the design of the automated travel experience.
The Market Potential
We are disrupting a market full of disruptive technology
Billions of dollars are being spent to develop self-driving cars as part of the next transportation revolution. At BRAIQ, we believe that the focus on human experience is paramount for realizing the dream of autonomous travel. The opportunity for a new paradigm of personalized automated travel is undeniable, and BRAIQ is leading the way.
Fully autonomous vehicles on the road by 2025
of funding promised for autonomous driving research over the next 10 years by the Federal administration
Market value for connect car technologies by 2021
The Development Roadmap
|L2||PERSONALIZED ADAPTIVE CRUISE CONTROL (pACC)
Tailored personalization of the behavior of current ACC systems | SAE level of autonomy: 1-2
|L3||PERSONALIZED DRIVER ASSIST (pADAS)
A next-generation automated lane keep assist that works in conjunction with pACC, along with the personalization of other driver assist systems | SAE level of autonomy: 1-3
|L5||AUTONOMOUS RIDE QUALITY ASSESSMENT TOOL (ARQAT)
Big-data tool to rapidly assesses the subjective experience of ride quality in an autonomous vehicle without extensive user clinics | SAE level of autonomy: 3-5
Comprehensive personalization of the driverless experience. | SAE level of autonomy: 4-5
We launch a software module for seamless and robust assessment of emotional experience in automotive environments.
Our work is supported by…
New York, NY 10038
2000 Brush Street
Detroit, MI 48226-2269