We are creating the personalized automated driving experience that you can trust

The Vision & Mission

We are taking a different view of automated driving

Humans are diverse. We may not notice, but we have different expectations when it comes to comfort and preferences. When there is a gap between expectation and experience, we’re uncomfortable. With the inevitable growth and proliferation of autonomous vehicles, the failure to recognize this fundamental reality can significantly affect consumer adoption. BRAIQ closes that gap so that your car learns to drive just the way you prefer. This personalization not only increases passenger comfort but also increases trust in automated driving technology.

How it Works

Artificial intelligence with human intuition

Equipped with BRAIQ, self-driving cars also consider the humans inside the vehicle to determine how to drive. Existing interior sensors collect biometric information about passenger comfort as the vehicle travels, based on acceleration, braking, steering, etc. This data is aggregated and analyzed securely in the cloud. The result of this process is an A.I. whose driving style is responsive to a passenger’s comfort. Thus, BRAIQ adds an essential layer of Emotional Intelligence on top of Artificial Intelligence.

The Design Impact

We’re pioneering an invisible technology, with endless design possibilities

Invisible Car Technology

Invisible Tech

We focus on the integration of unobtrusive sensor hardware and machine learning software to optimize passenger comfort without requiring any active input.

Platform Integration

Platform Integration

We believe in creating flexible tech that can work within the constraints of existing automated and semi-automated driving platforms.

Novel Design Applications

Novel Design Possibilities

Incorporating smart sensor technology into the functional form of a vehicle opens up new possibilities for the design of the automated travel experience.

The Market Potential

We are disrupting a market full of disruptive technology

Billions of dollars are being spent to develop self-driving cars as part of the next transportation revolution. At BRAIQ, we believe that the focus on human experience is paramount for realizing the dream of autonomous travel. The opportunity for a new paradigm of personalized automated travel is undeniable, and BRAIQ is leading the way.

20 Million

Fully autonomous vehicles on the road by 2025

$4 Billion

of funding promised for autonomous driving research over the next 10 years by the Federal administration

$140 Billion

Market value for connect car technologies by 2021

The Development Roadmap

2017 Line PERSONALIZED ADAPTIVE CRUISE CONTROL (pACC)

Tailored personalization of the behavior of current ACC systems | SAE level of autonomy: 1-2

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2017 Line PERSONALIZED LANE KEEP ASSIST (pLKAS)

A next generation automated lane keep assist that works in conjunction with pACC | SAE level of autonomy: 1-2

2018 Line AUTONOMOUS RIDE QUALITY ASSESSMENT TOOL (ARQAT)

This big-data tool helps rapidly assesses the subjective experience of ride quality in an autonomous or semi-autonomous vehicle without extensive market research or user clinics. Useful in the design and testing of autonomous cars.

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2018 Line DIGITAL CHAUFFEUR

Comprehensive personalization of the driverless experience. | SAE level of autonomy: 3-5

In the Press

Listen to an interview with our CEO, Sameer Saproo, as he discusses the next evolution of travel and how BRAIQ will be at the forefront of the technologies that bring the human element to the driver-less experience

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Braiq + PlugAndPlay

We are among the top 2%

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On the nail

Paul Sajda on why the focus on the nail is more important than developing the hammer in entrepreneurship

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Techcrunch on Braiq

TechCrunch profiles startups developing EQ for Artificial Intelligence

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IEEE Computer

Braiq publishes paper in IEEE Journal ‘Computer’

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IEEE news

Braiq profiled in IEEE newsletter ‘the institute’

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World Mobility Leadership Forum

Braiq exhibits at the first world mobility leadership forum

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Techstars

Braiq selected for TechStars accelerator program

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VICE Article

Read the VICE article on Braiq

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The Team

Meet the people behind braiq

Sameer Saproo

Sameer Saproo

Chief Executive

 
Victor Shih

Victor Shih

Chief Technologist

 
Paul Sajda

Paul Sajda

Chief Scientist

 
Dave Jangraw

Dave Jangraw

Biometrics

Samson Garcia

Samson Garcia

Business Intelligence

We are a group of NYC-based neuroscientists, computer scientists, and biomedical engineers, who are passionate about human A.I. interaction.

We are constantly looking for talented individuals with a strong creative streak to join us on this incredible journey.
If you would like to contribute, please get in touch with us.

Our work is supported by…

BRAIQ HQ

Our presence

BRAIQ New York
26 Broadway
8th FL
New York, NY 10038
BRAIQ Detroit
2000 Brush Street
Ste 201
Detroit, MI 48226-2269

©BRAIQ 2016 all rights reserved

designed & developed by Oliver Pearce