We are creating the personalized automated driving experience that you can trust
The Vision & Mission
We are taking a different view of automated driving
Humans are diverse. We may not notice, but we have different expectations when it comes to comfort and preferences. When there is a gap between expectation and experience, we’re uncomfortable. With the inevitable growth and proliferation of autonomous vehicles, the failure to recognize this fundamental reality can significantly affect consumer adoption. BRAIQ closes that gap so that your car learns to drive just the way you prefer. This personalization not only increases passenger comfort but also increases trust in automated driving technology.
How it Works
Artificial intelligence with human intuition
Equipped with BRAIQ, self-driving cars also consider the humans inside the vehicle to determine how to drive. Existing interior sensors collect biometric information about passenger comfort as the vehicle travels, based on acceleration, braking, steering, etc. This data is aggregated and analyzed securely in the cloud. The result of this process is an A.I. whose driving style is responsive to a passenger’s comfort. Thus, BRAIQ adds an essential layer of Emotional Intelligence on top of Artificial Intelligence.
The Design Impact
We’re pioneering an invisible technology, with endless design possibilities
We focus on the integration of unobtrusive sensor hardware and machine learning software to optimize passenger comfort without requiring any active input.
Novel Design Possibilities
Incorporating smart sensor technology into the functional form of a vehicle opens up new possibilities for the design of the automated travel experience.
We launch a software module for seamless and robust assessment of emotional experience in automotive environments.
Our work is supported by…
New York, NY 10038
2000 Brush Street
Detroit, MI 48226-2269