We're creating automated driving experiences that drivers trust and are familiar with
The Vision & Mission
We’re looking at automated driving, a little differently
Humans are diverse. We have different thresholds, comfort levels and preferences. And when there is a gap between our expectation and our experience, we are not happy. With the inevitable growth and proliferation of autonomous vehicles, the failure to reconcile function and human usability can greatly affect consumer adoption. We at BRAIQ close that gap. So that, no matter who you are, your car learns to drive just the way you prefer. This personalization will increase passenger comfort as well as foster trust in self-driving technology.
How it Works
Artificial intelligence with human intuition
With BRAIQ, self-driving cars also look at the passengers while driving. Off the shelf in-cabin sensors can provide data on how the passengers feel about the car’s actions – such as acceleration, braking, and steering. The collected biometric data is aggregated and analyzed via the cloud. The result of this process is an A.I. whose driving style is responsive to a passenger’s comfort. Thus, BRAIQ’s software adds a layer of Emotional intelligence on top of Artificial intelligence.
The Design Impact
We’re pioneering an invisible technology, with endless design possibilities
Invisible Tech
Our method focus on the integration of wireless and unobtrusive sensor hardware to leave the passenger unencumbered to maximize comfort and usability.
Platform Integration
A focus of our development team is to look at how we might integrate into existing technological and social platforms in order to promote familiarity and trust.
Novel Design Possibilities
Incorporating smart sensor technology into the functional form of a vehicle opens up new possibilities for the design of the travel experience.
The Market Potential
We’re about to disrupt a market, full of disruptive technology
Billions of dollars will be spent to develop self-driving cars as part of the next transportation revolution. At BRAIQ we believe that within the dream of autonomous travel, its the human experience that matters most. The opportunity for a new paradigm of personalized travel is undeniable and BRAIQ is at the forefront of the technology leading the way.
20 Million
Fully autonomous vehicles on the road by 2025
$4 Billion
of funding promised for autonomous driving research over the next 10 years by the Obama administration
$140 Billion
Market value for connect car technologies by 2021
The Development Roadmap
| Q3 2017 |  |
PERSONALIZED ADAPTIVE CRUISE CONTROL (pACC)
Tailored personalization of the behavior of current ACC systems | SAE level of autonomy: 1-2 |
|---|---|---|
| Q4 2017 | |
LANE KEEP ASSIST
A next generation automated lane keep assist that learns from your physiology and behavior to personalize your ride experience | SAE level of autonomy: 1-2 |
|---|---|---|
| Q3 2018 | |
AUTONOMOUS RIDE QUALITY ASSESSMENT TOOL (ARQAT)
This big-data tool helps rapidly assesses the subjective experience of ride quality in an autonomous or semi-autonomous vehicle without extensive market research or user clinics. Useful in the design of autonomous cars. |
|---|---|---|
| Q3 2019 | |
DIGITAL CHAUFFEUR
Comprehensive personalization of the driver-less experience. The vehicle automatically learns the passenger’s preferences through biometric analysis to tailor braking, speeding, and turning parameters | SAE level of autonomy: 3-5 |
|---|---|---|
In the Press
Listen to an interview with our CEO, Sameer Saproo, as he discusses the next evolution of travel and how BRAIQ will be at the forefront of the technologies that bring the human element to the driver-less experience
The Team
Meet the team guiding our future
Sameer Saproo
CEO
Associate Research Scientist, Department of Biomedical Engineering
Columbia University
Ph.D. UC San Diego
M.S. UC Irvine
B.E. Mumbai U.
Victor Shih
CTO
PhD Candidate Biomedical Engineering
Columbia University
M.S. Columbia U.
B.S. Duke U.
Paul Sajda
Scientific Advisor
Director, Laboratory for Intelligent Imaging and Neural Engineering (LIINC)
Columbia University
Ph.D. U.Penn
B.S. M.I.T
We are a group of NYC based neuroscientists, computer scientists, and biomedical engineers developing technology to train intelligent machines using your EQ.
We are constantly looking for exceptionally talented individuals to join us on this incredible journey.
If you have something to contribute, we’d love to hear your ideas. Get in touch with us at info@braiq.ai
Our work is supported by…
BRAIQ HQ
Let’s work together
222 Broadway
19th FL
New York, NY 10038
2000 Brush Street
Ste 201
Detroit, MI 48226-2269
©BRAIQ 2016 all rights reserved
designed & developed by Oliver Pearce